Sales · Marketing · Digital channel strategy
We have the formula to help your brand grow & thrive in today’s digital world.
Brand-side growth strategy for consumer brands across Amazon, DTC, marketplaces, search, and social, built by an operator who has owned the P&L.
The formula
Brand-side expertise, applied to your brand
Sales, marketing, and operations brought together into one practical growth plan, built around your goals, customer journey, and bottom line.
Brand-side perspective
Recommendations grounded in the realities of inventory, budgets, operations, and profitability.
Connected execution
Strategy, creative, advertising, and e-commerce working toward the same goals.
Scalable momentum
Clear priorities and practical systems that support growth today and tomorrow.
Services
Full-service growth, under one roof
From the first click to the reorder, every channel and every lever managed as one plan.
DTC Strategy
Shopify roadmaps built around your goals, customer journey, and P&L.
02
Amazon Full-Service
Catalog, content, ads, inventory, and account strategy, end to end.
03
Marketplace Growth
Walmart and eBay, aligned with your Amazon and DTC plan.
04
Search & Social
Google, Meta, retail media, and Klaviyo retention across the funnel.
05
E-Commerce Optimization
Merchandising, UX/UI, integrations, and conversion lift.
06
Sales & Operations
Forecasting, pricing, S&OP, launches, logistics, and customer care.
Wholesale + DTC
Both channels, thriving together
Wholesale and DTC don’t have to compete. Done right, both stay live and grow at the same time without hurting each other, just as I scaled Amazon and DTC inside a traditionally wholesale business.
Retail partners
Wholesale
Reach, volume, and the retail relationships that keep product moving.
Amazon · Shopify
DTC
Margin, customer data, and brand control, straight to the buyer.
01 Pricing discipline
Consistent pricing and MAP policies so no channel undercuts the other.
02 Smart assortment
Channel-specific bundles, sizes, and exclusives that add, not steal.
03 Inventory allocation
Forecasting and S&OP that keep retail partners and DTC in stock.
04 Brand control
One owner of listings and content, not scattered third-party sellers.
Track record
Proven growth, brand-side
Six years as the P&L owner of a PE-backed, multi-brand portfolio, with a focus on profitability, contribution margin, and strategic growth.
3D Car Care
$12.3MM
2025 Amazon sales, up from $1.7MM in 2020
+30% YoY pace in 2026
P&S
$10.3MM
First year after bringing Amazon in-house from a distributor
+40% YoY pace in 2026
Hi-Tech Industries
$4.5MM
2025 Amazon sales, up from $500K in 2022
+60% YoY pace in 2026
Meet the founder
Charlie Skaf
An operator first.
I spent six years brand-side as the P&L owner for a PE-backed, multi-brand portfolio, scaling Amazon and DTC channels in a traditionally wholesale environment.
I owned it end to end: strategy, catalog and merchandising, UX/UI, forecasting, inventory and S&OP, advertising and retail media, retention, launches, logistics, and customer care. Now, through FORMULA 93, I bring that same perspective to your brand.
Ready to find your formula?
Let’s talk about where your brand is today and where it can go next.