Services / 01
Service 01
DTC Strategy
Your own site is where you own the customer, the data, and the margin. I build direct-to-consumer roadmaps grounded in your goals, customer journey, and P&L, from launch through scale.
From the track record
$0 → $650K
DTC site launched and scaled within three years
What’s included
Everything it takes, handled
01
Channel strategy & roadmap
Where DTC fits alongside Amazon, marketplaces, and wholesale, with clear targets.
02
Shopify site strategy
Site structure, navigation, and a clean path from landing page to checkout.
03
Catalog & merchandising
What to sell direct, how to bundle it, and how to feature it.
04
Forecasting & budgeting
Revenue, spend, and inventory plans tied to your P&L.
05
Launch management
New site and product launches planned and run end to end.
06
Retention & email
Klaviyo flows and lifecycle programs that bring customers back.
The approach
How I run it
Protect the channel mix
DTC pricing and assortment that complement wholesale and Amazon instead of undercutting them.
Own the customer
First-party data and relationships you can’t build on a marketplace.
Grow with margin
Every plan measured by contribution, not just revenue.
Ready to find your formula?
Let’s talk about where your brand is today and where it can go next.