About FORMULA 93
The Formula for Growth
Strategic sales, marketing, and digital channel expertise for brands built to thrive.
Our Approach
Built for the Full Journey
We are a full-service sales, marketing and digital channel agency that help build brands while also supporting them in navigating the challenges of selling DTC. We help your brand standout on socials & search, while also making it easy for consumers to find and purchase your products on various selling platforms like Amazon, Walmart, eBay, or your own DTC site.
Although creative and advertising services are part of what we do, we pride ourselves on being strategic partners who truly understand your business and your overall E-Commerce ecosystem.
The Difference
Strategy That Connects
How does someone find your brand and where can they purchase your product, and most importantly, come back again and again? Our expertise go deep in understanding your entire business structure, goals, P&L and more so we can help make that customer journey easy, simple, and repeatable.
Business-aware planning
DTC and marketplace expertise
Search and social visibility
Repeatable customer journeys
Founder & CEO
Meet Charlie Skaf
Charlie Skaf, Founder & CEO, brings six years of brand-side experience to FORMULA 93. His expertise includes P&L ownership for direct-to-consumer sales channels; e-commerce business and marketing strategy; catalog and site merchandising; inventory and S&OP; UX/UI design and implementation; technical integrations; forecasting; budgeting; logistics; omnichannel space planning; product innovation; launch management; and customer support and care.
Ready to Grow?
Find Your Formula
It’s the formula you need to win in today’s digital world.